🌍 “The True Values I Learned from Encounters with Royals and Tycoons – My 25-Year Journey”
1. Natural Encounters, Priceless Lessons
Hello, I’m Yunha Choi, a skincare and cosmetic expert.
For the past 25 years, I have traveled across the world, meeting countless people. Among them were high-society figures, business tycoons, and even members of royal families. But I was never there to chase wealth or prestige.
My only desire was to discover natural ingredients and wisdom that nurture both the skin and the body. It just so happened that the people I surrounded myself with were in such privileged positions, which gave me earlier access to rare ingredients and knowledge.
2. A Journey in Search of Ingredients
Whenever I heard about a unique raw material, I traveled to find it—whether to the mountains of Korea or faraway lands.
One such discovery was agarwood (aloeswood), cherished by Arab royals. They drank it as tea, burned it as incense, and infused it into daily life.
I witnessed this 20 years ago, long before agarwood became a “mystical” ingredient in today’s beauty world. What struck me most was that not all agarwood was the same—the royals used only carefully curated, high-grade materials.
3. Joy in Research, Not in Wealth
People often asked me:
“If you mingled with the world’s elites, why didn’t you become a billionaire yourself?”
But my path was different. I found greater joy in researching natural ingredients, testing them, and creating products that genuinely helped people.
When tycoons predicted Bitcoin would surpass $100,000 back when it was only $8,000, I wasn’t interested at all. My focus was never on chasing money, but on discovering ingredients and wisdom that improve real lives.
4. Skin Troubles That Shaped Me
Many people suffer from skin conditions—atopic dermatitis, allergies, acne, psoriasis, or unexplained sensitivities. They came to me for help.
In trying to support them, I was pushed to research more deeply. Their struggles became the reason I grew into the professional I am today.
5. K-Beauty on the Global Stage
As time passed, K-beauty began to flourish worldwide.
That’s when more people sought me out:
“Yunha, can you help us create our brand?”
“Can you guide our company to grow?”
Having developed products and nurtured brands for decades, I was able to provide tailored advice from the very first steps of their journey.
6. Wisdom Learned from Royals and Tycoons
What I learned from the rich and powerful was not the art of making money, but the art of living well:
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True wealth begins with caring for one’s own health.
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Time and health are more valuable than money.
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Constant learning and seeking new value is the key to lasting success.
7. Real Episode ① Dining with Royalty
I once dined with a Middle Eastern royal. Before eating, they lit incense, calmed their breath, and only then began the meal.
One of them said: “What you eat is the foundation of your skin.”
In that moment, I realized skincare is not just about applying creams, but about a lifestyle rooted in mindful habits.
8. Real Episode ② Health Habits of a European Tycoon
I also visited a European tycoon family. Before every meeting, only mineral water and herbal tea were served—never coffee or alcohol unless for special occasions.
One elder told me: “People believe money can buy anything, but health is the one exception. Lose your health, and you lose everything.”
Since then, my foremost standard when choosing ingredients has always been: Is this truly beneficial for health?
9. Like the Wisdom of Scripture
There is one verse I carry in my heart:
“Your beginnings will seem humble, so prosperous will your future be.” (Job 8:7)
To me, this is not just hope—it is a truth:
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Read the flow of the times.
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Respond quickly.
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Create value others cannot.
These are the principles I learned from both scripture and life experience.
10. Now, I Want to Share
For 25 years, I researched cosmetics. For 25 years, I learned from the world’s elite. But most of all, I became who I am thanks to those who came to me with their skin concerns.
Now, I want to share this knowledge with those preparing to launch their own brands, and with those seeking to grow their businesses.
11. Waiting to Grow Together
👉 “I want to learn, too.”
👉 “I want to build my own brand.”
If these words resonate with you, leave a comment below. A small conversation can be the beginning of something great. I am ready to walk this journey with you.
✨ Conclusion
I never became a billionaire. Instead, I discovered the wisdom of true wealth through royals and tycoons, and I found real value in ingredients that heal skin and body.
Friends, your beginning may be small, but your ending can be great. If you’d like to walk this path together,
👉 leave a comment, and let’s begin.
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