7 Best-Selling K-Beauty Products in the U.S. (2025)｜Top Picks on Amazon & Sephora Insights and Curation by Korean Beauty Expert Yunha Choi K-Beauty is no longer just a trend—it’s the new global standard. As of 2025, Korean skincare products have taken center stage in the U.S. beauty market, winning over consumers with innovative ingredients, gentle formulations, and effective results. From TikTok-famous serums to cult-favorite cleansing balms, we present the 7 most popular K-beauty products currently trending on Amazon and Sephora. This guide is curated by Korean beauty expert Yunha Choi , based in Seoul, who has over 20 years of experience in skincare formulation, ingredient sourcing, and brand consulting. If you have skin concerns or don’t know which product is right for you, feel free to reach out for a personalized consultation at yunha9989@gmail.com . ✅ 1. Beauty of Joseon - Glow Serum (Propolis + Niacinamide) Viral on TikTok, now constantly sold out on Amazo...
I am a Korean cosmetics expert with over 30 years of research experience. This blog shares insights into Korean skincare routines, K-beauty product formulation, and beauty business tips. Whether you want to manufacture, sell, or understand Korean cosmetics, you'll find practical help here